How To Make Your Videos Look More Professional

When it comes to the world of business, odds are you've made a professional video or two before. Whether it be a testimonial video or a promotional video, more and more companies are utilizing the use of video in order to further promote themselves. But in order to find any success within your videos, they must be up-to-par and professional-looking. So how does one make their videos look professional and stand out from all the rest?

There are several ways that you can make your videos look professional-looking. From choosing the right equipment to make sure that you're lighting the setup correctly, every little detail matters when it comes to shooting professional-looking videos. Here's everything you need to know in order to make your videos look more professional.

Choose The Right Equipment

We'll start from the beginning. You need to know what kind of equipment you'll need before you start making any purchases. It's best to storyboard your entire video so you can understand what equipment you'll need to purchase and what you shouldn't. It's important to invest in professional equipment such as a professional camera and audio. This also includes buying the right lights to make sure that your sets are light correctly and cleanly. Scheduling some pre-production time to do some research into professional camera equipment is highly recommended.

Utilize Professional Editing Software

Editing and post-production are often overlooked when it comes to the video process. When you're editing, the shooting is already done, so it's not that important, right? Wrong! Editing is just as crucial to the process as the actual shooting is, maybe even more! This is why it's so vital that you choose the right editing software in order to edit your video professionally. While most computers come with default editing systems, it's more than worth spending the money on more prominent names such as Adobe Premiere Pro, Final Cut Pro, and even Sony Vegas. Choosing the right editing software will elevate your video from amateurish to professional.

Mic It Up Right

Video isn't just all about visuals. Sound and audio play a crucial role when it comes to making a professional video. But getting the right sound is a whole lot more work than just holding a microphone over the camera. To get high-quality sound, you will probably have to get a separate mic from your camera. Most cameras have pretty poor built-in mics that have a small range and are unable to pick up most sounds clearly. Odds are you want people to listen to what your video has to say, so make sure that they can hear clearly.

Keep Your Shots Steady

No one can stand shaky camerawork. Think of The Blair Witch Project or Cloverfield. It's enough to make even the strongest of stomachs nauseous. This is why it's imperative that you keep all shots of your video clean and steady. Nothing turns a viewer off more than shaky, handheld camerawork. In order to keep your viewer's attention, you have to present them with a nice, steady shot on your subject. Using a tripod or stabilizer is an excellent way of keeping your shots steady.


If you are interested in creating versatile and profitable videos for your organization. CFF Media can help. At CFF Media, we offer premium video content designed to help you go further. We help you create and share useful information that is tailored specifically to your brand. Let’s work together to build something unique.

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