4 Reasons to Film Your Next Corporate Event

Corporate event videography is a great way to show the world a side of your company people usually don’t get to see. It can be used as potential marketing material all while giving your brand a personal touch. However, producing a poor-quality video can turn off future employees or even worst, potential clientele by painting your company in an unprofessional light. Not convinced yet? Here are four reasons why your next corporate event should be filmed.  

  1. Show Off Your Company

Business conferences, seminars, networking events, and even holiday parties are great corporate events to have filmed. Potential new employees and clients themselves will be able to humanize your company. They’re able to put a name to the face and it makes a difference-making your company instantly more recognizable! Not only will this help your company in the short run, but these recorded corporate videos can also be used in your marketing efforts for years to come.

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  1.   Assets For Video Marketing

According to Wyzowl's State of Video Marketing Survey, 86% of businesses use video as a marketing tool, increasing slightly from 85% in 2020. If you aren’t using video as a marketing asset in 2021, you are way behind the competition for years. However, it is never too late to start! Collect footage of your events to be used for marketing later on. If you feel like you need a more robust video for your company, you might want to look into testimonial videos and ‘About Us’ videos. Start now and your marketing department will thank you later when personalizing your brand.

  1.   Video Personalizes Your Brand

As mentioned before, a video puts a face to your company and shows your customers who actually work for the company. Humanizing your brand will not only make your customers feel more inclined to buy from your business, but it will also attract future potential employees. These people feel a connection with your brand because you took the time to show it off genuinely. Personalizing your brand with your next event video should be handled professionally, however, to produce a product you will be proud of. 

  1.   Display Your Business in a Professional Manner 

A professional-looking corporate event video will turn heads and give a good first impression of your company. Be careful not to use an “amateur” videographer as they could cause the complete opposite effect with a poorly executed video. Hiring a professional videographer can make the world of a difference when it comes to creating an event video. 

In 2021, we are offering 20% off to record your next corporate event! As we all come back together again for the summer, don’t miss out on capturing these moments!

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